An aged lady entered a hardware store and said that she wanted to purchase a new heater for her living room. The salesman let loose on a barrage of sales chatter about his latest model of heater. It had non-corroding bolts. It featured a newly patented insulating material. Just look at the gauge of steel used in the jacket! Manipulate those clever controls! See the abundant combustion chambers! All these gadgets, conveniences, and improvements were overwhelmingly convincing, the salesman thought, and he finished his sales talk with a display, expecting an immediate and favorable response. But the little lady just looked at him, evidently expecting him to say more.
Taken back, the salesman said, “Well, Madam, I’ve told you everything there is to know about this heater. Do you have any questions?”
“Yes, just one,” she answered. “Will it keep an old lady warm?”
All she needed to know was the purpose it served. It doesn’t really matter about anything else. We’re building bigger and better, but what for? We can never lose sight of the reason we do what we do.